THE CULINARY FOCUS
TAILORED
TASTE

IS ON
THE MENU
Photographed inside one of Germany’s most ascending culinary destinations, the space becomes a living emblem of the values we seek to express with Savile Row. It is a room where youthful rebellion meets disciplined craftsmanship, where classics are reinterpreted with clarity, confidence, and an uncompromising commitment to quality.
Restaurant Felix is place shaped by attitude rather than explanation, carried by a young and ambitious team. Here, Tailored Taste is on the Menu.
The kitchen at Restaurant Félix reflects the spirit of the North: Precise, maritime, and deeply rooted in regional character. Fish takes center stage — from delicately seared scallops to briny, freshly shucked oysters that carry the taste of the coast. The menu bridges Nordic clarity with the warm familiarity of French bistro classics, reimagined through a contemporary lens.
Every plate is intentional, disciplined, and quietly expressive. Complementing this is a curated selection of wines and champagnes, chosen with the same care that defines the kitchen itself. Refined, youthful, and unmistakably committed to quality.
TAILORED TASTING IN HAMBURG -
TAILORED TASTING IN HAMBURG
The interior mirrors the design philosophy of Savile Row with clarity. Stainless steel and blue brick tiles form a dialogue of precision and depth — industrial, disciplined, and unmistakably Northern. The materials echo Hamburg’s maritime heritage and working kitchens, while the restrained palette reflects the quiet elegance of modern tailoring. It is an environment where craft is visible, structure is intentional, and quality speaks without excess.
Savile Row finds its perfect counterpart in Restaurant Félix:
A place where precision, craft and youthful edge coexist with effortless confidence. Just as the kitchen transforms raw ingredients into refined expression, Savile Row reinterprets tailoring through clarity, discipline and contemporary attitude. Together, they frame the essence of the season’s theme.
This interplay of innovation and precision makes the restaurant a perfect location to bring our campaign, Tailored Tasting, to life within the Hamburg chapter. It is a setting where taste mirrors tailoring, and where craft becomes culture.
SAVILE ROW
THE TAILORED TASTING
STORY






THE TAILORED TASTING STORY
A LITTLE

MORE
LEMON PLEASE
Restaurant Félix is the place they can finally experience — the destination that only becomes accessible once the Savile Row suits are on, once movement settles into intention and the city’s chaos gives way to precision... at least for the moment.
Stainless steel gleams under controlled light, blue clinker tiles hold the cool discipline of a working kitchen. Everything here is precise. Measured. Deliberate. Jackets come off, shirts are straightened, buttons are fastened. Savile Row enters the story not as costume, but as calibration — a return to structure and intention after the city’s friction. Tailoring sharpens, but never hardens. Fabrics hold their line while allowing movement. Jackets feel architectural, yet worn with ease. This is elegance designed for presence, not performance.
Culinary culture is the purest form of local identity, shaped by craftsmanship, intuition, and time. Within the Voyage Series, gastronomy becomes a parallel theme to clothing: A way of understanding place through texture, technique, and intention.
And yet, nothing about them feels rehearsed or unnatural.The food arrives like a statement. A perfectly plated fish, exact cuts, restrained sauce — the kind of dish that carries the authority of mastery. In a room like this, perfection feels expected. Savile Row mirrors this discipline: every seam intentional, every proportion considered. It is tailoring at its most resolved.
Then youth intervenes.
A lemon is placed on the plate. One of the boys reaches for it. Not carefully, not reverently, but instinctively. The first squeeze is acceptable. The second questionable. The third undeniable.
Citrus spills over the dish, cutting through the chef’s restraint with reckless precision. Too much. Definitely too much.
This is where Savile Row reveals its true attitude. Because „ruining“ the perfect dish isn’t an act of ignorance — it’s an act of authorship. A refusal to preserve something just because it arrived flawless. A belief that perfection becomes meaningful only once it’s been touched, altered, claimed.
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